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Federica Pellazza is a Retail Designer specialised in window display, interior and set design concepts for luxury brands.

Federica Pellazza is a Retail Designer specialised in window display, interior and set design concepts for luxury brands.

  • Show all
  • Window Display
  • Store Design
  • Temporary Installation
  • Product Design

Bulgari Baselworld

Bulgari Bridal Windows Campaign

Bulgari Institutional Window Display

Bulgari Condotti reopening

Cubista

Prototypes Visuals for Studio Formafantasma

Sportmax Catwalk SS 2015

Lexus – An encounter with Anticipation

Galerie Gmurzynska TEFAF Maastricht

Steele on Marble

Excelsior Hotel Gallia Luxury Artworks Collection

Terre d’Hermès Limited Edition

Nike Storefront Dubai Mall

Starbucks La Roca Village

  • Show all
  • Window Display
  • Store Design
  • Temporary Installation
  • Product Design

Bulgari Baselworld

Bulgari Bridal Windows Campaign

Bulgari Institutional Window Display

Bulgari Condotti reopening

Cubista

Prototypes Visuals for Studio Formafantasma

Sportmax Catwalk SS 2015

Lexus – An encounter with Anticipation

Galerie Gmurzynska TEFAF Maastricht

Steele on Marble

Excelsior Hotel Gallia Luxury Artworks Collection

Terre d’Hermès Limited Edition

Nike Storefront Dubai Mall

Starbucks La Roca Village


About Federica

Federica Pellazza is a Retail Designer specialised in window displays, interior and set design concepts for luxury brands.
Her concept-driven approach is aimed to envision crafted design experiences, creating outstanding visuals with forward-thinking applications of materials and finishes.

After completing her studies in Architecture at the University of Florence, in 2012 she attended a Master Course in Interior Design at Scuola Politecnica del Design in Milan – graduating with honors.

Her career in the field of Retail Design started in Milan in 2012, playing a leading design role at Studio Marco Piva where she developed a wide range of projects (from Visual Merchandising to Set Design) for the luxury brand Bulgari, experiencing the whole design process & working in harness with a great variety of Italian design companies.

In 2015 she moved to the Netherlands where she’s currently living and working as freelance designer for multiple design firms, while independently developing her own design research.

In the last years she has worked on a wide range of projects, collaborating with Studio Formafantasma (Sportmax Catwalk, Lexus Installation for Fuorisalone – among the most relevant projects), and recently expanding her field of expertise in designing high-end interiors for cultural institutions (Galerie Gmurzynska booth for TEFAF Maastricht 2019 + permanent museum spaces, in collaboration with Tom Postma Design).


Contact

I am based in Amsterdam although I am available for freelance assignments worldwide.

CONTACT
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