Studies for a facade design developed for Nike’s largest store in the Middle East: the challenge was to conceptually connect 3290 square meters with its 147 linear meters of mall storefront.

All the facade studies are investigating the idea of a modular semi-transparent skin able to visually connect the store interior with the visitors journey inside the mall, exploring the concept of a changing perception in terms of depth and colours.
The choice of frosted glass, transparent glass and touches of vivid colours is amplifying the dynamism of the storefront, creating an endless playful horizon between interior & exterior.

Agency: Nike
Client: Nike
Location: Dubai, UAE